Company Overview

Saddle Rock Legal Group, LLC is an Arizona Alternative Business Structure (ABS) law firm that values excellence, integrity, and compassion in representing mass tort victims nationwide. We are dedicated to providing the highest level of legal representation and helping our clients seek justice and compensation through the provision of legal services on a contingency basis. We believe that our ABS structure uniquely positions us to provide such services more efficiently and with better client experiences than conventional mass tort firms, resulting from our substantial investments in technology, systems, case analysis, strategic partnerships, and co-counsel relationships. We partner with leading litigating partners across multiple tort strategies. Saddle Rock seeks to become the foremost front-end mass tort law firm in the United States and seeks to operate with the highest level of professionalism and service.

Our Founding Partner, Tom Young, is an experienced mass tort lawyer with a track record of recovering hundreds of millions of dollars for victims of major disasters over the past 20 years, including the BP Deepwater Horizon oil spill, the Volkswagen diesel emissions scandal, the opioid epidemic, and dozens of projects involving harm caused by various prescription drugs, medical devices, and other dangerous and defective products.

Our law firm is on the cutting edge of the legal space. With a business-like approach, we act as a marketing engine to find claimants for the best of the best litigators across the country. We take an entrepreneurial approach to the legal space and are on the cutting edge of this industry. Through the means of high-quality, unique digital media and TV advertising, we educate and assist consumers, businesses, nonprofit organizations, and government entities in understanding their rights as they pertain to losses due to negligence or disaster. Our purpose is to make sure people are seen and heard.

Position Overview

The Chief Marketing Officer (CMO) will report directly to the Managing Partners. As we continue to grow and expand our market presence across a wide range of mass torts, we are seeking an experienced, performance-driven, and disciplined Chief Marketing Officer (CMO) to build our marketing department and lead all marketing activities.

As our CMO, your day is filled with strategic planning, development, and execution of our organization's marketing and advertising initiatives. You will play a crucial role in growing mass tort awareness among target audiences, driving high-quality lead generation that results in efficient client acquisition, and delivering on the company's aggressive revenue growth goals by leveraging your deep expertise in digital marketing, team leadership, and marketing technology.

One of your primary objectives is to build a robust marketing team and lead it effectively. You are responsible for establishing a strong internal marketing team capable of handling all media types, including paid, social media, SEO, native, direct mail marketing, TV advertising, and more. Our C-level team looks to you to take the reins and build a skilled and diverse marketing team that can tackle a broader range of marketing efforts. Presently, we have a VP of television (streaming and broadcast), paid social (Facebook) buyer, two graphic designers, and a VP of business development. As the CMO, you will lead and coordinate these individuals while expanding the team to include additional talent to meet our growing marketing needs. Your contribution is instrumental in shaping the future of our marketing strategy and positioning our firm for continued success.

In addition to leading the marketing function, you will work closely with the leaders of technology (CTO), compliance, sales, and call-center operations to consistently improve the client experience and ensure SRLG maintains the highest standards of trust from start to finish.

This full-time CMO position works typical business hours and requires around 5% travel.

Experience Required

Minimum of 15 years of progressive marketing experience and responsibility.
Proven track record of building and developing internal marketing teams to buy and optimize all types of online and offline media channels.
Extensive experience in direct-to-consumer marketing and e-commerce.
Previous experience guiding and training team members through inspired leadership, passion, and motivation to reach new heights of achievement.
Proven track record of creating and executing a 9-figure annual marketing plan.

An advanced degree in marketing or business is preferred. This CMO position is not required to have formal education, although extensive and equivalent experience is required. Here at Saddle Rock Legal Group, we believe experience is paramount.

Responsibilities

Develop and execute comprehensive marketing strategies to drive high-performing direct response campaigns, high-quality lead generation, and efficient customer acquisition.
Build, lead, and manage a high-performing marketing team, fostering a collaborative and results-driven environment.
Utilize a data-driven approach to optimize marketing campaigns across various digital channels, including paid social media, SEM, streaming and broadcast TV, email marketing, content, and SEO.
Manage all internal and external marketing resources, ensuring third-party partnership performance and compliance.
Drive consistent improvements in lead quality through segmentation, targeting, and personalized content strategies.
Implement and oversee the use of marketing technologies, such as CRM, marketing automation, and analytics tools, to enhance efficiency and effectiveness.
Collaborate closely with the firm's attorneys and sales team to align marketing strategies with overall business goals and customer needs.
Monitor industry trends, competitive landscape, and consumer behavior to identify new opportunities and refine marketing tactics.
Ensure all marketing materials and campaigns adhere to legal and regulatory compliance standards.
Develop and manage the marketing budget, allocate resources effectively, and report on key performance indicators.
Continuously analyze marketing performance metrics and provide actionable insights to the leadership team.

Required Criteria

Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
Strong understanding of digital marketing platforms, tools, and best practices.
Proven experience in building and leading successful marketing teams.
Demonstrated ability to drive lead generation and conversion strategies.
Expertise in utilizing marketing technologies, including CRM and marketing automation.
Excellent analytical skills and proficiency in data-driven decision-making.
Exceptional communication, presentation, and interpersonal skills.
Strategic thinker with the ability to translate vision into actionable plans.
High level of organizational and project management skills.
Ability to manage a team of digital creatives

Nice-to-Have Criteria (To thrive in this job, you'll need the following skills):

Self-starter, team player, flexible, organized, and strong work ethic.
Enjoy working in a collegial environment and collaborating with others.
Strong analytical and problem-resolution skills, mature business judgment, and innovative thinking.
Ability to work independently, with minimal supervision, as well as collaborate with, and gain the respect of, co-workers and stakeholders at all levels and functions of the company.
Ability to make decisions, influence, and provide prompt and practical advice by balancing business needs with legal risks.
Committed to client satisfaction through a focus on efficiency, prioritization, quality, and professionalism.
Possesses integrity and ethics in business, professional, and personal conduct.
Experience in a fast-paced, high-growth environment.
Familiarity with A/B testing and conversion rate optimization.
Knowledge of legal compliance in marketing, including data privacy regulations.
Proficiency in web analytics tools such as Google Analytics.
Strong network within the marketing industry for potential partnerships and collaborations.
Understanding of emerging marketing trends, such as AI and voice search.

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